When it comes to Stories for business, the biggest platform you are likely thinking of is Instagram. Yes, it might have been Snapchat that started it all, but Snapchat remains a relatively obscure option that only has so many users and that appeals to a very specific niche in the market.
Instagram on the other hand is the second largest social media platform in the world, second only to Facebook. But while that might lead you to think that it would be Facebook that would be the ideal choice then, the fact that Instagram is initially designed from the ground up to be a visual platform makes a huge difference here. People use Instagram because they want to see images and videos. That makes it the perfect place to share Stories and to promote your business in a visual manner.
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