Facebook announced that it would be getting on board the Stories gravy train in late 2016. This was just a few months after the release of Instagram Stories.
These days, Stories are used by a huge number of accounts. In May 2018, over 150 million active users were regularly posting content to the platform. That creates a potentially huge market for businesses looking to make a splash.
That said, while the number is large, it’s also not so large as to be impossible to stand out. This is a platform that is still growing, and as a result, you can still get noticed – it’s something that not every brand has begun taking full advantage of yet.
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